Posts Tagged 'Yelp'

Restaurant Marketing Plans for 2014.

I know, I know….

You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start thinking about planning after January and February were dismal months for your business.

Now is a great time to do the advance planning and let a restaurant marketing coach help you. A good coach will do all of the advance work to evaluate your business and look for opportunities for improvement. With my clients, I look at the following five areas for improvement.

Core Coaching for Restaurants

Core Coaching for Restaurants

  1. Discover hidden profits with a menu engineering analysis and menu design recommendation.
  2. Review your restaurant’s visibility on the internet with Local Search Marketing tools?
  3. Are you engaging your customers on the latest social media applications?
  4. Have you evaluated your brand reputation online and set action steps to improve the guest experience?
  5. Do you have an effective email marketing or loyalty program?

After careful analysis and input from the restaurant owner, I am able to provide a potential revenue analysis to give my clients an

restaurant marketing

Sample Restaurant Marketing Revenue Analysis

idea of what a well thought out and executed restaurant marketing plan can deliver for your location.

Why not start now? The restaurant marketing coach will perform the marketing analysis while you run your business. We all know that time to do this kind of activity is not high on your priority list right now.

Run your business; let your coach come to you with a well thought out plan. To arrange a free 30 minute consultation, contact me and let’s set one up!

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues.  To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Key Drivers to Restaurant Profitability”.

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Is Cause Related Marketing Good For Your Restaurant?

Veterans Day has come and gone for 2013. Many restaurants have taken that day to honor our veterans for their service to our country. That is great way to show your appreciation for their service to us as a nation.

I happened to visit a local restaurant on Veterans Day that had been saying their business has been soft and they are considering cutting back on marketing expenses to reduce cost. I can understand their concern as they try and rationalize what they are spending money on and its effectiveness. On that particular day, they chose to honor our Veterans with a free meal. The restaurant was packed for lunch. Every table that had a veteran at it also had several others many of whom were not veterans. In fact the table I was at was the only one with a party of two. All other parties were, four, six or more. restaurant marketing

Obviously, this cause related marketing effort drove in traffic, raised check averages and got their restaurant great exposure on a Monday in November. The event was promoted on social media and in an email marketing message to their current subscribers.

Cause related marketing does drive business and can be profitable for restaurants .A recent study showed that 89% of consumers will switch brands to one associated with a cause, given a comparable price. For a restaurant to really make it work for them, they must use this opportunity to promote their community involvement and build a customer database for effective communications all year long. Today’s technology enables all of this to happen and provide a great ROI for the restaurant.

As you begin to think of your marketing plans for 2104, Cause related marketing is something to be considered. When all is considered, this marketing technique can build traffic, drive check averages higher and have customers coming back all year long. To learn more about how this marketing technique can help your business, feel free to download this whitepaper on Loyalty Programs and Cause Related Marketing.

With over 30 years of experience in the food industry, CORE Restaurant Marketing is about helping restaurants improve their revenues and profitability. The CORE Coaching Program helps guide restaurants on a path to significant revenue improvement.

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Are Your Restaurant Profits Walking Out The Door?

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant?

This past week, my wife and I went to dinner at a local restaurant. We had both been out at separate meetings and rather than go home and cook dinner, we decided to meet at a restaurant that was convenient for both of us. The meal was good, service was excellent but the portions were just too large. We walked away with a To Go bag that had enough food for lunch and dinner the next day.

What is the impact of portion sizes on restaurants profitability?

For the restaurant owner, large portion sizes have a direct impact on food cost as a percentage of sales. If your food costs are running high, consider how large your servings are. Are most of your customers asking for a To Go box? This is a clear sign that your portions are too large.

For the consumer, are large portions healthy for you? In our country, obesity is a major factor in health issues and rising medical cost. It can lead to several types of diseases which are not good.  In fact two thirds of all Americans are technically obese . Portions

Large portions as a marketing tool may be your strategy but I would ask restaurant owners to consider other alternatives such as excellent customer service, consistent food quality and impactfull marketing activities. Increasing profits can be significantly improved with restaurant marketing programs that get more customers in the door and raise check averages. Getting to come back more often can be achieved without large food portions.

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free White Paper “Key Drivers to Restaurant Profitability”. We can also be reached at 1-888-890-9492 x 101.

Does Your Restaurant Marketing Have A Rainy Day Fund?

Last night I went out for dinner to a local restaurant and had my meal on their outdoor deck. It was a great night, about 70 degrees, no wind and just a great night to sit out and enjoy a meal. During the course of the night, the owner “Dutch” stopped by our table to see how everything was going. My wife had mentioned to him that dining on the deck was such a wonderful experience and that it was probably a great thing for his business. Dutch’s reply was one that hit a chord with me.

He had mentioned that the deck was both good and bad for his business! Yes, it’s great that it opens up his restaurant and gives his guest an opportunity to have their meal or drinks and enjoy the weather. He also commented that the deck can also be a curse. He said that this year has been quite rainy and has hurt sales compared to last year when it was warm and sunny almost every day. The deck, which was new last year,   generated a lot of incremental business for him. Mother Nature and her changing weather patterns definitely has an impact on his business. This reminded me of another one of my clients in the mid-west who has a rooftop bar. Heavy rains have hurt his sales to the tune of 10% this spring.

While we can’t stop Mother Nature, we can impact restaurant marketing plans to minimize the impact. A well thought out and implemented Loyalty Program can help thwart Mother Nature and the weather patterns. A loyalty program that ties in with Cause Related Marketing Loyalty Fundraiserprograms can be just the tool to help build sales on those rainy days. Imagine a special promotion to help the local Little League on a day when you know the weather will be bad. Utilizing email or text messaging to promote the program and bring out the families who support the teams. By the way, bringing in the families with kids is a great way to boost your check averages!

If you would like to know more about Loyalty Programs and how they can help your business, feel free to download our White Paper.

 

Rising Commodity Cost Impacting Your Restaurant Profits?

With a projected rise of 3.5 percent in food commodity costs in 2013, an increase of ten percent from only three years ago, restaurant owners are at a crossroads of adjusting for market changes while still meeting consumer preferences. To stay ahead of the game, restaurant owners need to hone in on data from their point of sale systems (POS) to measure what is selling and what is not.

“It is a tough time to be in the food industry and it is not likely to easier in the near future,” said Joseph Welsh, partner with CORE Restaurant Marketing. “Taking a strategic approach to menu design and engineering based on what customers are actually buying is a best practice that all restaurant owners should employ.”What is Driving Food Prices?   Corinne Alexander     cealexan@pu

Preferences for menu items and food tastes are constantly changing and by mining their POS data restaurant owners can make sure they cross utilize products they purchase and create the best possible customer experience while maximizing the restaurants profit potential. Welsh recommends that menus and data from POS systems be reviewed twice a year to determine popularity and profitability of their menu items. The results will allow for purchasing of the correct products and ensure the lowest cost for highest return. This will make sure that consumer’s needs are being met, while simultaneously increasing restaurant revenue and economic value for the owners.

Reviewing menu layouts is a key component to profitability. As consumer behavior changes, so too should menu design, pricing, and images. Restaurant owners have reported up to a 17 percent increase in sales, higher check averages and increased profits as a result of utilizing proven design techniques.

In addition, pricing is a key aspect to maintaining profitability. Restaurants can benefit from retail pricing strategies that promote value while staying competitive in the marketplace. Owners should review their competitors’ menus and make sure that not only are their prices aggressive, but that they also use tactics to maximize their profits. Studies show that prices should end in a nine to maximize profits and that certain menu items should highlighted and called out perform better. Take-out menus should also be assessed and utilized as marketing materials to increase revenue.

More and more restaurant owners are teaming up with restaurant coaches to combat these rising food costs and implement a profitable game plan for the years to come. CORE Restaurant Marketing provides restaurant marketing services that enhance the profitability of restaurants. With over 30 years of experience in the food industry and more than a decade in customer rewards programs, CORE Restaurant Marketing has gained a vast amount of knowledge and built an extensive network to make these challenges just another bump in the road, and nothing more.

If you would like to see what you can do to improve your restaurants branding and profits, sign up for a free menu consultation visit CORE Restaurant Marketing or call 1-888-890-9492, extension 101.

Gaining Customer Loyalty

Why do customers keep coming back to your restaurant?

What do they like about your restaurant?

What do they not like about your restaurant?

Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant marketing strategy. If you and your team do not know these answers then you are missing out on the fundamentals of gaining customer loyalty. What are your listening post?

There are several types of listening post ranging from walking around and talking to customers to Mystery Shops and Comment Cards. There are also external listening post such as what is being said on Yelp or Trip Advisor. Are you using these tools to measure your Guest Experience?

Whats is your ROI on the Guest Experience. If you use the prevailing logic, the LTV (Lifetime Value) of a customer in a restaurant where the check average is $20.00 for a party of two is $16,000 over a five-year span. This number includes the benefits of word of mouth marketing.

Are you listening to your customers?

For more information about the Guest Experience Management and other CORE Marketing Services to improve your business, please contact us.


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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