Posts Tagged 'menu printing'

Are Your Restaurant Profits Walking Out The Door?

I find it truly amazing how large the portion sizes are at most restaurants! For some restaurant owners this may be a strategy to help your restaurant get know. Large portions…. cheap prices. But to those restaurants have they ever considered the impact on the profitability of the restaurant?

This past week, my wife and I went to dinner at a local restaurant. We had both been out at separate meetings and rather than go home and cook dinner, we decided to meet at a restaurant that was convenient for both of us. The meal was good, service was excellent but the portions were just too large. We walked away with a To Go bag that had enough food for lunch and dinner the next day.

What is the impact of portion sizes on restaurants profitability?

For the restaurant owner, large portion sizes have a direct impact on food cost as a percentage of sales. If your food costs are running high, consider how large your servings are. Are most of your customers asking for a To Go box? This is a clear sign that your portions are too large.

For the consumer, are large portions healthy for you? In our country, obesity is a major factor in health issues and rising medical cost. It can lead to several types of diseases which are not good.  In fact two thirds of all Americans are technically obese . Portions

Large portions as a marketing tool may be your strategy but I would ask restaurant owners to consider other alternatives such as excellent customer service, consistent food quality and impactfull marketing activities. Increasing profits can be significantly improved with restaurant marketing programs that get more customers in the door and raise check averages. Getting to come back more often can be achieved without large food portions.

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free White Paper “Key Drivers to Restaurant Profitability”. We can also be reached at 1-888-890-9492 x 101.

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Restaurant Marketing Coach; Can They Bring Value To My Business?

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep up with everything seems to have most independent restaurant owners at a loss.

There is a solution to help the restaurant owner deal with these issues. Restaurant Coaches are an invaluable asset to help and mentor restaurant owners through the day to day issues of running the restaurant.

With every business it is best to establish both short and long term goals. The Restaurant Coach will help you understand your current baseline statistics and set goals for the future. In the achievement of these goals, action steps and task accountabilities are established for specified time periods. The goals are established based on performance and financial metrics with the end result being improved profits for the restaurant.

Does it get results? Many of our clients are achieving performance statistics well exceeding the industry norm. “It makes sense” says one of our clients. “I can only focus on so many things at a time and my restaurant coach helps me balance everything out”.  Some of our clients have seen sales increases in excess of twenty five percent annual growth by implementing strategies recommended by the restaurant coach.corecoachpix

Not only do coaching strategies impact topline sales, but they also impact bottom line results. Focusing on data from the POS System, the coach can identify trends in your business that impact different aspects of your daypart sales and labor trends. The restaurant coach can also assist in food costing solutions that impact inventory and recipe costing that lead to increased profits.

Many of our clients take advantage of our “Pay for Performance” program in which payment for services is based on goal achievement. This unique program truly puts performance improvement as a joint goal for both the business owner and restaurant coach.

If you would to learn more about how a Restaurant Marketing Coach can bring value to your business, please contact CORE Restaurant Marketing at 888-890-9492 x 101 or visit www.corerestaurantmarketing.com to learn more.

Rising Commodity Cost Impacting Your Restaurant Profits?

With a projected rise of 3.5 percent in food commodity costs in 2013, an increase of ten percent from only three years ago, restaurant owners are at a crossroads of adjusting for market changes while still meeting consumer preferences. To stay ahead of the game, restaurant owners need to hone in on data from their point of sale systems (POS) to measure what is selling and what is not.

“It is a tough time to be in the food industry and it is not likely to easier in the near future,” said Joseph Welsh, partner with CORE Restaurant Marketing. “Taking a strategic approach to menu design and engineering based on what customers are actually buying is a best practice that all restaurant owners should employ.”What is Driving Food Prices?   Corinne Alexander     cealexan@pu

Preferences for menu items and food tastes are constantly changing and by mining their POS data restaurant owners can make sure they cross utilize products they purchase and create the best possible customer experience while maximizing the restaurants profit potential. Welsh recommends that menus and data from POS systems be reviewed twice a year to determine popularity and profitability of their menu items. The results will allow for purchasing of the correct products and ensure the lowest cost for highest return. This will make sure that consumer’s needs are being met, while simultaneously increasing restaurant revenue and economic value for the owners.

Reviewing menu layouts is a key component to profitability. As consumer behavior changes, so too should menu design, pricing, and images. Restaurant owners have reported up to a 17 percent increase in sales, higher check averages and increased profits as a result of utilizing proven design techniques.

In addition, pricing is a key aspect to maintaining profitability. Restaurants can benefit from retail pricing strategies that promote value while staying competitive in the marketplace. Owners should review their competitors’ menus and make sure that not only are their prices aggressive, but that they also use tactics to maximize their profits. Studies show that prices should end in a nine to maximize profits and that certain menu items should highlighted and called out perform better. Take-out menus should also be assessed and utilized as marketing materials to increase revenue.

More and more restaurant owners are teaming up with restaurant coaches to combat these rising food costs and implement a profitable game plan for the years to come. CORE Restaurant Marketing provides restaurant marketing services that enhance the profitability of restaurants. With over 30 years of experience in the food industry and more than a decade in customer rewards programs, CORE Restaurant Marketing has gained a vast amount of knowledge and built an extensive network to make these challenges just another bump in the road, and nothing more.

If you would like to see what you can do to improve your restaurants branding and profits, sign up for a free menu consultation visit CORE Restaurant Marketing or call 1-888-890-9492, extension 101.

Do You Have Time for Restaurant Marketing

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays.

Great News… maybe. Are you prepared to do everything that needs to be done?

This is the time of year to strike while the iron is hot. The competition will be tough; everybody is competing for the consumer’s discretionary dollar. Your competition is not just the restaurant down the street; it’s the club stores, the supermarkets, the gas companies and the online retailers. The consumer only has so much money to spend and everybody wants it.

You will be swamped with so many activities to do, but you will need to ramp up your marketing efforts to be competitive. Time organization is a must to do all of the activities. Here is just a small snapshot of what needs to be done:

  • Create awareness with a stepped up email marketing program.
  • Aggressively promote your restaurant with social media.
  • Train your servers to be your marketing ambassadors with a great guest experience.
  • Make sure your loyalty program is running at full speed.
  • Prepare a program for marketing gift cards.
  • Have a profitable seasonal menu designed to increase sales.

So much to do with so little time. These are just some of the reasons why it makes sense to have a partnership with a restaurant marketing company to let you focus on running your restaurant and let them drive sales for your business. A carefully structured program can be a win-win for all in which their services have a substantial ROI for your restaurant.

For more information on restaurant marketing programs that generate sales and have a significant ROI, contact CORE Restaurant Marketing for more information.

Does Your POS System Make Money For Your Restaurant?

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it?

As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do not know how to access the data in the system. Let’s take a look at five reasons why you should tap into the power of a POS System.

  1. Marketing Tools. – Your POS System may enable you to run a customer loyalty program which can produce increased check averages and improve frequency visits. The tools are there for you, do you take advantage of it?
  2. Inventory Control – Another reason to tap into the functionality of the POS System. Do you use it for that purpose?
  3. Customer Groups. Can you segment your customers and market to the specifically?
  4. Labor Management – Are you using your system to help manage your labor hours?
  5. Menu Engineering – Your menu is your primary marketing tool, are you tracking what sells and what does not?

Most restaurant owners do not take advantage of these tools that lead to increased profits, where do you stand?

Our CORE Coaching Program helps you tap into the power of these systems to help grow your business. Let us help you with a free consultation. Contact us at 888-890-9492 x 101 and ask for Joe Welsh


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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