Posts Tagged 'Cause Related Marketing'

Restaurant Marketing Plans for 2014.

I know, I know….

You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start thinking about planning after January and February were dismal months for your business.

Now is a great time to do the advance planning and let a restaurant marketing coach help you. A good coach will do all of the advance work to evaluate your business and look for opportunities for improvement. With my clients, I look at the following five areas for improvement.

Core Coaching for Restaurants

Core Coaching for Restaurants

  1. Discover hidden profits with a menu engineering analysis and menu design recommendation.
  2. Review your restaurant’s visibility on the internet with Local Search Marketing tools?
  3. Are you engaging your customers on the latest social media applications?
  4. Have you evaluated your brand reputation online and set action steps to improve the guest experience?
  5. Do you have an effective email marketing or loyalty program?

After careful analysis and input from the restaurant owner, I am able to provide a potential revenue analysis to give my clients an

restaurant marketing

Sample Restaurant Marketing Revenue Analysis

idea of what a well thought out and executed restaurant marketing plan can deliver for your location.

Why not start now? The restaurant marketing coach will perform the marketing analysis while you run your business. We all know that time to do this kind of activity is not high on your priority list right now.

Run your business; let your coach come to you with a well thought out plan. To arrange a free 30 minute consultation, contact me and let’s set one up!

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues.  To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Key Drivers to Restaurant Profitability”.

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Is Your Restaurant Part of Your Local Community

Think about it…. How many times a week does somebody knock on your door and ask for donations from your restaurant? One…Three….Ten times a week?

Restaurant owners I have spoken to about this topic seemed annoyed with all of these people asking for donations. Yes, it can be a hassle, yes it can cost you money, but do you ever consider the upside potential this brings to your business? It’s what you do with this opportunity that can have a significant impact for your business.Restaurant Marketing

Unfortunately, most organizations or individuals just want a cash donation with nothing in return for you or your business. Most of the proactive restaurant owners have created their own restaurant marketing plan around this opportunity. A plan that involves their restaurant with the community on a one day, or yearlong event that ties them into the fabric of the community and brings many benefits to the restaurant.

Let’s look at some facts:     

  • 76% of American consumers surveyed have taken part in at least one cause-related marketing campaign.
  • 77% of women and 64% of men expected to consider a company’s reputation for supporting causes when purchasing.
  • 89% of Americans are likely to switch brands to one associated with a cause, given comparable price.

These are some compelling reason to consider Cause Related Marketing as part of your overall marketing plan.

But is it profitable for my restaurant? If you consider the top three goals for any restaurant owner for getting more customers, getting them to spend more, and having them come back again, Cause Related Marketing hits all three of these targets. On top of this, it lessens the need for deep discounting which erodes your profit margins.

Cause Related Marketing

Cause Related Marketing

To make Cause Related Marketing even more effective, there is existing Loyalty Programs that takes your restaurant marketing campaign to new levels as it ties your program in with a loyalty platform that tracks the sales from the various groups, creates a customer database for future marketing efforts and provide clear transparency to your community groups on how much they are earning by making purchases at your restaurant. An all of this is tax deductible as a donation and not a price discount.

As you think about your marketing plans for the coming year, consider Cause Related Marketing. It will grow your business and develop a stronger tie to your local community for years to come.

If you would like more information, please contact Joe Welsh at  1-888-890-9492 x 1001 or jwelsh@corerestaurantmarketing.com

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues.  To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Seven Strategies to Increase Restaurant Traffic and Profitability”.


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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