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Restaurant Marketing Plans for 2014.

I know, I know….

You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start thinking about planning after January and February were dismal months for your business.

Now is a great time to do the advance planning and let a restaurant marketing coach help you. A good coach will do all of the advance work to evaluate your business and look for opportunities for improvement. With my clients, I look at the following five areas for improvement.

Core Coaching for Restaurants

Core Coaching for Restaurants

  1. Discover hidden profits with a menu engineering analysis and menu design recommendation.
  2. Review your restaurant’s visibility on the internet with Local Search Marketing tools?
  3. Are you engaging your customers on the latest social media applications?
  4. Have you evaluated your brand reputation online and set action steps to improve the guest experience?
  5. Do you have an effective email marketing or loyalty program?

After careful analysis and input from the restaurant owner, I am able to provide a potential revenue analysis to give my clients an

restaurant marketing

Sample Restaurant Marketing Revenue Analysis

idea of what a well thought out and executed restaurant marketing plan can deliver for your location.

Why not start now? The restaurant marketing coach will perform the marketing analysis while you run your business. We all know that time to do this kind of activity is not high on your priority list right now.

Run your business; let your coach come to you with a well thought out plan. To arrange a free 30 minute consultation, contact me and let’s set one up!

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues.  To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Key Drivers to Restaurant Profitability”.

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CORE Restaurant Marketing Outlines Five Strategies For Mid-Year Restaurant Business Reviews.

With the end of the month of June approaching, it’s time for restaurants to evaluate six months of business performance and implement strategies to reach year-end goals for 2013.

January through June has been a challenging time in the restaurant industry. The first quarter was impacted by payroll tax increases and rising gasoline prices that impacted consumer spending. April through June showed a modest recovery, but rising commodity cost continues to nip away at the profitability of restaurants in 2013.

As we move into the second half of the year it is time for restaurant operators to evaluate performance against goals that were established at the beginning of the year. Outlined below are five key strategies for improved performance and effective restaurant marketing:

1. Manage your business data from your Point of Sale (POS) System – There is a wealth of information as it relates to menu item performance, server productivity and labor management. In your review, you may even uncover situations involving theft or fraud.

2. Perform a menu engineering analysis – Clearly identify what your most popular menu items are and evaluate the potential to improve their profitability. Commodity cost have increased so be sure to take into consideration each menu items contribution to profitability.

3. Review your inventory management process – Are standards set to manage your inventory? For many restaurants, waste is one of the leading impacts on profitability.

4. Review your customer acquisition programs – What are you doing to drive new customers into your restaurant? Are you taking advantage of new marketing strategies such as social media to reach new customers? Are you participating in community programs that give you exposure to potential consumers? Do you maximize additional revenue strategies such as catering or takeout business? These are all additional opportunities to increase revenue and build your customer base.

5. Server training effectiveness – The coming back to school and holiday seasons represent key opportunities to impact the revenue of your restaurant. Are your servers prepared to create a positive guest experience for your customers? Are they creating opportunities to increase your average check? Implement a training program in late August or early September to keep your servers performing at peak productivity.

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free White Paper “Key Drivers to Restaurant Profitability”.


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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