Archive for November, 2013

Restaurant Marketing Plans for 2014.

I know, I know….

You are just preparing for the busy holiday season and planning for 2014 is the last thing on your mind. Unfortunately we all know that time goes so fast and January of 2014 will be here in no time. Do you want to come out of the gate fast, or start thinking about planning after January and February were dismal months for your business.

Now is a great time to do the advance planning and let a restaurant marketing coach help you. A good coach will do all of the advance work to evaluate your business and look for opportunities for improvement. With my clients, I look at the following five areas for improvement.

Core Coaching for Restaurants

Core Coaching for Restaurants

  1. Discover hidden profits with a menu engineering analysis and menu design recommendation.
  2. Review your restaurant’s visibility on the internet with Local Search Marketing tools?
  3. Are you engaging your customers on the latest social media applications?
  4. Have you evaluated your brand reputation online and set action steps to improve the guest experience?
  5. Do you have an effective email marketing or loyalty program?

After careful analysis and input from the restaurant owner, I am able to provide a potential revenue analysis to give my clients an

restaurant marketing

Sample Restaurant Marketing Revenue Analysis

idea of what a well thought out and executed restaurant marketing plan can deliver for your location.

Why not start now? The restaurant marketing coach will perform the marketing analysis while you run your business. We all know that time to do this kind of activity is not high on your priority list right now.

Run your business; let your coach come to you with a well thought out plan. To arrange a free 30 minute consultation, contact me and let’s set one up!

With over 30 years of experience in the food industry, CORE Restaurant Marketing’s mission is helping restaurants improve their revenues.  To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry, download the Free Whitepaper “Key Drivers to Restaurant Profitability”.


Is Cause Related Marketing Good For Your Restaurant?

Veterans Day has come and gone for 2013. Many restaurants have taken that day to honor our veterans for their service to our country. That is great way to show your appreciation for their service to us as a nation.

I happened to visit a local restaurant on Veterans Day that had been saying their business has been soft and they are considering cutting back on marketing expenses to reduce cost. I can understand their concern as they try and rationalize what they are spending money on and its effectiveness. On that particular day, they chose to honor our Veterans with a free meal. The restaurant was packed for lunch. Every table that had a veteran at it also had several others many of whom were not veterans. In fact the table I was at was the only one with a party of two. All other parties were, four, six or more. restaurant marketing

Obviously, this cause related marketing effort drove in traffic, raised check averages and got their restaurant great exposure on a Monday in November. The event was promoted on social media and in an email marketing message to their current subscribers.

Cause related marketing does drive business and can be profitable for restaurants .A recent study showed that 89% of consumers will switch brands to one associated with a cause, given a comparable price. For a restaurant to really make it work for them, they must use this opportunity to promote their community involvement and build a customer database for effective communications all year long. Today’s technology enables all of this to happen and provide a great ROI for the restaurant.

As you begin to think of your marketing plans for 2104, Cause related marketing is something to be considered. When all is considered, this marketing technique can build traffic, drive check averages higher and have customers coming back all year long. To learn more about how this marketing technique can help your business, feel free to download this whitepaper on Loyalty Programs and Cause Related Marketing.

With over 30 years of experience in the food industry, CORE Restaurant Marketing is about helping restaurants improve their revenues and profitability. The CORE Coaching Program helps guide restaurants on a path to significant revenue improvement.


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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