Archive for February, 2013

Restaurant Marketing Coach; Can They Bring Value To My Business?

When you look at everything that is going on in the restaurant business, it is easy to understand why restaurant owners are overwhelmed. Competitive challenges, human resource issues, technology changes and rising food cost are just some of the many issues that are faced every day. The list keeps growing and the ability to keep up with everything seems to have most independent restaurant owners at a loss.

There is a solution to help the restaurant owner deal with these issues. Restaurant Coaches are an invaluable asset to help and mentor restaurant owners through the day to day issues of running the restaurant.

With every business it is best to establish both short and long term goals. The Restaurant Coach will help you understand your current baseline statistics and set goals for the future. In the achievement of these goals, action steps and task accountabilities are established for specified time periods. The goals are established based on performance and financial metrics with the end result being improved profits for the restaurant.

Does it get results? Many of our clients are achieving performance statistics well exceeding the industry norm. “It makes sense” says one of our clients. “I can only focus on so many things at a time and my restaurant coach helps me balance everything out”.  Some of our clients have seen sales increases in excess of twenty five percent annual growth by implementing strategies recommended by the restaurant coach.corecoachpix

Not only do coaching strategies impact topline sales, but they also impact bottom line results. Focusing on data from the POS System, the coach can identify trends in your business that impact different aspects of your daypart sales and labor trends. The restaurant coach can also assist in food costing solutions that impact inventory and recipe costing that lead to increased profits.

Many of our clients take advantage of our “Pay for Performance” program in which payment for services is based on goal achievement. This unique program truly puts performance improvement as a joint goal for both the business owner and restaurant coach.

If you would to learn more about how a Restaurant Marketing Coach can bring value to your business, please contact CORE Restaurant Marketing at 888-890-9492 x 101 or visit www.corerestaurantmarketing.com to learn more.

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CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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