Archive for October, 2012

Do You Have Time for Restaurant Marketing

It’s mid-October and the leaves are falling. Some parts of the country have already seen the first snowfall. You know what this means, your restaurant is entering into the busy season with the upcoming holidays.

Great News… maybe. Are you prepared to do everything that needs to be done?

This is the time of year to strike while the iron is hot. The competition will be tough; everybody is competing for the consumer’s discretionary dollar. Your competition is not just the restaurant down the street; it’s the club stores, the supermarkets, the gas companies and the online retailers. The consumer only has so much money to spend and everybody wants it.

You will be swamped with so many activities to do, but you will need to ramp up your marketing efforts to be competitive. Time organization is a must to do all of the activities. Here is just a small snapshot of what needs to be done:

  • Create awareness with a stepped up email marketing program.
  • Aggressively promote your restaurant with social media.
  • Train your servers to be your marketing ambassadors with a great guest experience.
  • Make sure your loyalty program is running at full speed.
  • Prepare a program for marketing gift cards.
  • Have a profitable seasonal menu designed to increase sales.

So much to do with so little time. These are just some of the reasons why it makes sense to have a partnership with a restaurant marketing company to let you focus on running your restaurant and let them drive sales for your business. A carefully structured program can be a win-win for all in which their services have a substantial ROI for your restaurant.

For more information on restaurant marketing programs that generate sales and have a significant ROI, contact CORE Restaurant Marketing for more information.

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Gaining Customer Loyalty

Why do customers keep coming back to your restaurant?

What do they like about your restaurant?

What do they not like about your restaurant?

Three very basic questions that every restaurant owner needs to know the answers to. This is the essence of the Guest Experience.  These questions answer the most basic parts about your restaurant marketing strategy. If you and your team do not know these answers then you are missing out on the fundamentals of gaining customer loyalty. What are your listening post?

There are several types of listening post ranging from walking around and talking to customers to Mystery Shops and Comment Cards. There are also external listening post such as what is being said on Yelp or Trip Advisor. Are you using these tools to measure your Guest Experience?

Whats is your ROI on the Guest Experience. If you use the prevailing logic, the LTV (Lifetime Value) of a customer in a restaurant where the check average is $20.00 for a party of two is $16,000 over a five-year span. This number includes the benefits of word of mouth marketing.

Are you listening to your customers?

For more information about the Guest Experience Management and other CORE Marketing Services to improve your business, please contact us.

Does Your POS System Make Money For Your Restaurant?

There are many tools that can be used to help you increase profits in your restaurant. One of them is your POS System….. do you use it?

As I work with restaurant owners I found many situations where there may be no POS system in the store to help a restaurant, or the owners do not know how to access the data in the system. Let’s take a look at five reasons why you should tap into the power of a POS System.

  1. Marketing Tools. – Your POS System may enable you to run a customer loyalty program which can produce increased check averages and improve frequency visits. The tools are there for you, do you take advantage of it?
  2. Inventory Control – Another reason to tap into the functionality of the POS System. Do you use it for that purpose?
  3. Customer Groups. Can you segment your customers and market to the specifically?
  4. Labor Management – Are you using your system to help manage your labor hours?
  5. Menu Engineering – Your menu is your primary marketing tool, are you tracking what sells and what does not?

Most restaurant owners do not take advantage of these tools that lead to increased profits, where do you stand?

Our CORE Coaching Program helps you tap into the power of these systems to help grow your business. Let us help you with a free consultation. Contact us at 888-890-9492 x 101 and ask for Joe Welsh


CORE Restaurant Marketing

Joe Welsh

Joe Welsh

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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