Restaurant Owners Are Overwhelmed

Over the past two weeks I have spoken with many restaurant owners, and I’ve come away with the feeling that many restaurants are reaching the breaking point. Not necessarily the financial braking point, but the mental breaking point. They are overwhelmed!

Are You Overwhelmed?

The problems are many. Staffing, food cost, online ordering issues, customer traffic, government issues, crime, menu changes, the list keeps growing. Some of these are out of their control, but many they can control. The problem as I see it is that problems never stop, and they don’t know where to begin to tackle the issues. They are overwhelmed!

Like many issues, it comes down to breaking the problems down into smaller chunks and handling them. Some issues have a greater impact on your business than others, so prioritization is a key. In the end, it boils down to three categories of problems, Marketing, Operations and Management. Many issues interact with other categories. An example of that would be your menu. One restaurant owner had not updated his menu in over eighteen months. The impact of that action has an impact on his menu management across many platforms, financial implications, and staff performance. Financially the impact is well over $150,000 just due to inflation on his business. To me, this would be a high priority and needs to be dealt with in the short term, but you can see how this impacts several other functions within his business.  This is just an example of how one issue can have far reaching effects that can cause an owner to do nothing or become paralyzed in his actions. It’s just too much all at once.

Inflation Impact On Restaurants

Unfortunately, many independent restaurant owners are DIY people and do not seek help. This DIY approach can be a very costly decision in the long run. It’s ok to get qualified help to guide you in these times of turmoil. Change will never stop and the future is not guaranteed. The economic times ahead call for you to get your ship in order now.

Core Restaurant Marketing has been helping independent restaurant owners for over 15 years.  Our unique ability to work across issues and help our clients plan and achieve their vision is our goal. If you would like to speak, please contact us, and set up a time to talk. Our overriding mission is to help restaurant owners succeed. We are here for you.

Inflation Impacts on Restaurants

For the past year we have heard about the inflation impact on restaurants with rising food prices and product supply issues. the story has not changed much but a new element has emerged, rising gas prices!

Rsing Gas Prices and Inflation
Rising Gas Prices

Prices have gone up for the average consumer. Purchasing data at restaurants shows a traffic decline of 3% vs the previous month which was also a decline. On a positive note, sales revenue has increased largely due to rising retail prices on menu items.

So what is the strategy moving forward? Looking forward into the fall months we need consider what the economy will look like. Will consumers have tapped out their savings with vacations? What will prices be like at the supermarket? Will they cook at home or order out for dinner? Will they have money to spend?

My bet is online ordering will rise again. Do you have a plan to offer value meals or family dinners? Time to make a plan.

Hitting Your Restaurant Potential

Restaurant Success

Are you satisfied with your restaurant performance? Are you hitting the potential you know is in your business? When I meet with restaurants, I often ask those questions along with, “Where do you want to be a year from now”?

Each of you know your restaurant can do better. You know it deep down inside. Do you get there? Some do, many don’t. It leads me to the question of why. There are many reasons why but not many answers for the next question, “Why not”?

Like most things it life, it comes down to breaking things into small bite size chunks that can be addressed. The baby steps that lead to walking and running. When we work with clients we look at the six core different areas of restaurant potential.restaurant customers

  1. Management Leadership
  2. Employee Development
  3. Operational Excellence
  4. Marketing Execution
  5. Customer Relationships
  6. Business Management

These are great steps, but don’t work well with the reality of running a restaurant. There is little time to sit down and attack this in a logical process. We all know this but few do anything to work on their business. They just work in the business.

Our mission is to help independent restaurants succeed. To help them grow and reach their potential. Do you need help reaching your potential? Let us help you identify six core action steps that will help you reach your potential. One goal for each area of reaching your core potential. The advice is free and I guarantee the financial rewards will be significant for your business. Let action take the place of words.

At CORE Restaurant Marketing, we have helped many restaurants design and execute business strategies that achieve positive results. Our mission is simple, how can we help restaurants succeed. The services we offer and the experts we utilize have generated proven results for restaurants of all types. Contact us at info@corerestaurantmarketing.com for more information or schedule a time to speak with one of our restaurant marketing coaches.